Privacy Policy

About Us:

We’re Choose Your Leads, also known as CYL. We’re a direct marketing company based in England and Wales, with our registered office at Green Heys, 128 City Road, ECIV 2NX, London(UK). 

We collect and process personal data to help organizations improve their communication with individuals. We operate under the brand info@chooseyourleads.com. Our role involves running marketing choose your leads for top UK brands to help them tailor their products and services more effectively. These surveys can be conducted online or by telephone, and if we call you, our number will always be visible. You can return the call to stop future calls if you wish.

Our main office is located at 128 City Road, ECIV 2NK London(UK). You can reach us by phone: at +44 3305-3305-06, speak to the Compliance Department, or email us at consumerdataprotection info@chooseyourleads.com with any questions. To check if we’ve contacted you in the last two weeks, visit our website at info@chooseyourleads.com What Data Do We Collect and Share?

Personal data includes any information that can identify an individual. When you participate in a marketing survey, we collect various types of data, categorized as follows:

1. Demographic Data: Basic information like gender, name, date of birth, and contact details.
2. Life Stage Data: Details such as marital status, employment type, household income, and presence of children.
3. Lifestyle Data: Information about your interests, hobbies, and preferences, like whether you enjoy traveling.
4. Purchase Intent Data: Insights into your plans or desires, such as reducing household bills or making home improvements.

We do not collect sensitive personal data such as medical history, religious or political beliefs, or financial information like bank account or credit card details. Participation in surveys is voluntary, and you can choose not to answer specific questions or withdraw your consent at any time. For more details on your rights, please see the “What Are Your Rights?” section.

How Do We Use Your Data?

The data you provide is used for:

1. Direct Marketing: We may contact you via email, SMS, or telephone for marketing purposes. We also share your data with selected companies who might contact you by phone or post about products and services that could benefit you.
2. Profiling: We use your information to help clients create marketing that is more relevant to you. Profiling helps predict whether you might be interested in certain offers, but we don’t make automated decisions that could negatively affect you.
3. ID Protection & Tracing: Your details may be shared with credit reference and identity verification organizations to help prevent misuse of your data and verify identities.

You can ask us to stop processing or sharing your details anytime by writing to us at 128 City Road, ECIV 2NX,
London(UK); by emailing compliance inf0@chooseyourleads.com. You can also call us at +44 3305 3305 06.

What Happens When You Share Your Data?

By sharing your personal data, you help marketers target their communications better, which means you might receive offers that are more relevant to you, such as discounts on services you’re interested in. It doesn’t mean you’ll get more marketing messages, just ones that are more suited to your interests.

Legal Basis for Processing Your Data

We process your data based on either consent or legitimate interests, depending on the purpose. Here’s a summary:

• Marketing by Email: Requires your consent; third parties need your specific consent.
• Marketing by SMS: Requires your consent; third parties need your specific consent.
• Marketing by Phone: Requires consent if your number is on the Telephone Preference Service. If not, it’s based on legitimate interest. Third parties need your specific consent.
• Marketing by Post: Based on legitimate interest, or consent if you’re on the Mailing Preference Service.
• Online Marketing: Based on legitimate interest.
• TV Marketing: Based on legitimate interest.
• Tracing, ID Verification, and Credit Reference: Based on legitimate interest.
• Profiling and Analytics: Based on legitimate interest.
• Service Messaging (Email and Post): Based on legitimate interest or contract.

In summary, we use consent or legitimate interest as our legal basis for processing your data, and we will not switch from one to the other without your permission.

To give you control, we offer simple ways to provide or withdraw your consent, either by ticking a box online or answering a question on the phone. You can always change your mind, and we’ll explain how to do that later in this policy.

When we use your consent:

• Contacting you: We may contact you by phone, email, or SMS if you’ve given consent, even if your number is on the Telephone Preference Service (TPS) list.
• Sharing with third parties: We might share your contact details with specific third parties for email or SMS marketing if they comply with the Privacy and Electronic Communications Regulations (PECR). This also applies if your postal address is on the Mailing Preference Service (MPS) list.
• Client requests: Sometimes our clients specifically ask us to get your consent to share your details.
• Cookies and similar tech: We need your consent for non-essential cookies and similar technologies.

When we ask for your consent, we’ll clarify who is asking, how they’ll contact you, and why. Your information will only be used for the purposes you agreed to. You can withdraw your consent anytime; check the “What are your rights?” section for more info.

Legitimate Interest:

As a direct marketing organization, we use your data for legitimate business purposes, including:

• Making communications more relevant to you.
• Sending marketing messages we think you’ll find interesting.
• Improving our services for our clients.
• Understanding client interactions with our services.
• Measuring the success of marketing campaigns.
• Preventing fraud.

How we use your data:

• Direct Marketing: We send marketing via post or phone (unless you’re on MPS or TPS lists) based on your interests.
• Social Media Advertising: We may use your data to show you ads on social media platforms like Facebook.
• Addressable TV Advertising: We target TV ads to specific households based on your viewing habits.
• Profiling: We analyze your data to deliver more relevant marketing communications.

We may also share anonymized data with partners to enhance campaign performance. Anonymized data is transformed into a format that can’t be recognized or decoded.

Cookies and Data Collection:

When you visit our site, we use cookies and similar technologies. If you prefer not to share this data, you can adjust your settings via the “Cookie Settings” at the bottom left of our site.

Additional Uses:

• ID Protection & Tracing: We may work with agencies to help protect your identity and prevent fraud.
• Client Marketing: We might pass your information to clients for marketing (unless on MPS or TPS lists) and contact you if your number was obtained from a third party. We’ll get your consent if we reach out this way.
• Fraud Prevention: We use your data to protect against fraud and ensure website security.

Updating Your Details:

To keep your information up to date, we use services like Experian’s Quick Address Systems, National Change of Address (NCOA®), and the Edited Electoral Register (EER). For more on data sources, see the “Do we collect data from other sources?” section.

Your Privacy Rights:

We take privacy seriously and conduct assessments to ensure our data processing activities respect your rights. If you have concerns or want to review our privacy documentation, contact:

Data Protection Officer 128 City Road, ECIV 2NX,

London(UK)Or email: info@chooseyourleads.com You can also object to how we process your data at any time. Your rights are detailed below.

Who do we share your data with?

Our Group of Companies and Brands

1. Choose your leads: For inquiries, contact us at info@chooseyourleads.com. Choose Your Leads – We’ll find your perfect match!

Groups of Recipients in Specific Industry Sectors

We share data with organizations in these sectors:

• Automotive: Car manufacturers, test drives, servicing, breakdown cover
• Charity: Animal welfare, disaster relief, children’s medical care, elderly care, environmental causes, health
• Gaming: Bingo, betting, competitions, lottery
• Leisure: Food & drink, events, museums, cinema
• Financial Products: Banking, credit cards, investments, loans, mortgages, debt management, tax services, funeral plans
• Insurance: Car, home, life, medical, pet, income protection, travel, warranty
• Health/Mobility: Fitness, beauty, opticians, hearing aids, care homes, mobility aids
• Home Improvements: Moving house, blinds, insulation, boilers, conservatories, doors, windows, extensions, gardens, solar panels, security systems
• Wills: Writing or reviewing Wills
• Mail Order: Catalogues, online retailers
• Market Research: Gathering consumer opinions and preferences
• Media: Online, TV, radio, newspapers, magazines
• Retail: Fashion, groceries, electronics, comparison sites, discounts
• Telecoms: Landline, mobile phones, broadband, digital TV
• Travel: Holidays, city breaks, flights, accommodation
• Education: Online tutoring, personal development, academic camps
• Utilities: Gas, electricity, water, and other household utilities

Marketing Service Providers

These are companies that work with data from Data Controllers like us to tailor products and services to your needs:

• Experian Ltd: Uses data to help businesses understand customer characteristics and improve marketing.
• Sagacity Solutions Limited: Offers services for managing and opting out of data usage.
• CACI Limited: Develops marketing products and insights to help brands communicate more effectively.
• Acxiom Ltd: Provides privacy information and data management services.
• Liveramp UK Limited: Specializes in data connectivity and privacy.
• Kinesso Limited: Focuses on digital marketing and advertising solutions, helping brands connect with customers across various channels.

Named Clients

In addition to the industry sectors listed, we also share data with specific clients who have requested it. All data sharing is done under legitimate interests, and these clients will use your information in accordance with our privacy policy for marketing purposes.

Your Data and Privacy Information

Choose your leads :
Choose your leads  UK Limited might contact you by phone about their products and services. They use your information based on legitimate interests. To learn more about how Choose Your Leads handles your data and to opt-out if you wish, visit Choose Your Leads Privacy Centre

British Telecommunications plc (BT):
BT might use your information to offer you details about their products and services that might interest you. You can opt out of receiving marketing from BT at any time by using the link under ‘Want to change your marketing preferences?’ in their privacy policy or by contacting them via email or post. If you’re on the Mailing Preference Service list, BT won’t send you marketing mail. BT relies on legitimate interests for postal marketing. For more details on how BT uses your data, visit their privacy policy.

The Consumer Data Research Centre:
This initiative, funded by the Economic and Social Research Council, was set up to enhance academic and industry engagement in social research.

Credit Reference and Identity Verification Agencies:
We share your information with credit reference and identity verification agencies to help prevent misuse and confirm identities. This is done based on legitimate interests. Agencies like Experian Ltd, Tracesmart Limited (trading as LexisNexis), Sagacity Solutions Ltd, and GB Group plc may use your data for purposes including anti-money laundering, crime prevention, and fraud detection. If you wish to object to this processing, please contact us at info@chooseyourleads.com

Profiling:
Profiling helps organizations understand their customers better and tailor their marketing. We use your information to match with our clients’ data, which helps them understand their customer base and target offers more accurately. We do not provide specific details about you, only generalized insights like the number of customers in a certain city. Profiling helps in delivering more relevant offers and reducing irrelevant marketing. We avoid profiling based on sensitive attributes like ethnicity or health and do not make automated decisions that negatively impact your rights. You can opt out of profiling at any time.

Data Transfers:
We use overseas call centers for surveys, but your data stays secure on UK servers. For clients outside the UK and EEA, we use contracts with Standard Contractual Clauses to ensure your data is protected.

Data Retention:
We keep your data only as long as necessary and in line with your preferences. For marketing, we retain data for up to ten years. For profiling, it’s up to ten years, and for tracing and credit reference, up to twenty years, but only basic information is kept. We regularly update our records to ensure accuracy and compliance with your preferences.

Data Collection from Other Sources:
We may use third-party services to verify and update your data, such as Experian QAS for data verification and TPS/MPS for managing marketing preferences. We also use public information and other sources like Acorn by CACI to better target our marketing. We ensure that any third parties we work with have a valid legal basis for processing and sharing your data.

Sharing Your Data:
On rare occasions, we may need to share your data to prevent fraud or comply with regulatory investigations.

Your Rights:
You have several rights regarding your data:

• Right to be Informed: We’ll inform you about how your data is used.
• Right of Access: You can request details of the information we hold about you.
• Right of Rectification: You can ask us to correct any inaccurate or incomplete information.
• Right to Erasure: You can request the removal of your data if there’s no compelling reason to keep it.
• Right to Restrict Processing: You can ask us to stop processing your data while retaining enough to respect your preferences.
• Right to Data Portability: You can ask for your data to be transferred to another organization.
• Right to Object: You can object to data processing for marketing and profiling.
• Rights Related to Automated Decision-Making: We do not use automated decision-making processes that affect your rights negatively.
• Right to Withdraw Consent: You can withdraw your consent to data processing at any time.